H&M coming to Korea!
The rumors that we have been hearing about the Swedish brand H&M coming to Korea have been confirmed.
H&M is set to launch its first store in South Korea in the Myungdong section of Seoul. The store is set to open during the spring of 2010. The sales surface will be approximately 2,600 sqm., covering a massive 4 floors of the in construction “Noon Square” shopping mall. The mall will also feature the MANGO flagship store, in addition to a CGV.
H&M has also confirmed that negotiations are currently under way for additional store contracts in the Seoul area. H&M has had successful launches in both Hong Kong and Japan and we predict they will do equally as well in Korea. Staying on top of the trends at a reasonable price point, with clothing of a similar quality as department store Korean brands, H&M will be welcomed by both foreigners and Koreans alike.
Filed under: Branding, Business, Consumer, Culture, Development, Fashion, Myeongdong, Uncategorized | 1 Comment
Tags: Asia, H&M, Korea Shopping, Korean Fashion, seoul, South Korea
- seoulplay (www.seoulplay.com) is a luxury travel, lifestyle, and media boutique in Seoul. This site is dedicated to staying up with the latest trends in art, fashion, design, entertainment, and culture in Korea. seoulplay has been featured in Elle Magazine USA, Cosmopolitan Korea, and has authored a travel guide for the Seoul City Government. To inquire about travel planning services, Seoul tours, luxury full-day excursions, lifestyle concierge programs, media content creation or fixer services, visit www.seoulplay.com or email us at contact(at)seoulplay.com.
I guess they thought it was about time after they saw Zara and Forever doing so well!